You Give Me
Butterflies
You Give Me
Butterflies
A Valentine’s campaign developed across visual identity, illustration, and experiential touchpoints, creating a playful expression of connection and attraction.
A Valentine’s campaign developed across visual identity, illustration, and experiential touchpoints, creating a playful expression of connection and attraction.
DRAFT LAND — VALENTINE’S CAMPAIGN 2026
DRAFT LAND — VALENTINE’S CAMPAIGN 2026
PROJECT OVERVIEW
Built around the feeling of butterflies in your stomach, the campaign transformed the familiar Valentine’s theme into a playful visual narrative of attraction, anticipation, and connection.
THE CONCEPT
Turning a Feeling
into a Visual
Turning a
Feeling
into a Visual
Turning a
Feeling
into a Visual
The campaign began with the sensation behind “butterflies” — attraction, anticipation, and nervous excitement — translated into a playful visual language for Valentine’s Day.
The campaign began with the sensation behind “butterflies” — attraction, anticipation, and nervous excitement — translated into a playful visual language for Valentine’s Day.
The campaign began with the sensation behind “butterflies” — attraction, anticipation, and nervous excitement — translated into a playful visual language for Valentine’s Day.
VISUAL DEVELOPMENT
VISUAL
DEVELOPMENT
VISUAL
DEVELOPMENT
Bringing the
Visual to Life
Building the
Visual
Language
Building
the
Visual
Language
The campaign visual was extended through still imagery and motion, bringing the illustration, typography, and butterfly motifs together into a more dynamic expression of the concept.
The campaign visual was extended through still imagery and motion, bringing the illustration, typography, and butterfly motifs together into a more dynamic expression of the concept.
INTERACTIVE EXPERIENCE
LIVE
ACTIVATION
Designed for
Participation
Bringing the
Campaign
to Life
An in-store photo interaction invited guests to step into the Valentine’s concept, turning the visual idea into a playful and shareable moment.
LIVE
ACTIVATION
Bringing
the
Campaign
to Life
The campaign came to life through a live Halloween activation, where the visual identity, themed details, and guest interactions came together as one cohesive experience.
vs. monthly weekly average
vs. monthly weekly average
+25%
+25%
Activation cost ratio
~0.45% activation cost · +25% weekly sales · 44× incremental sales vs. spend
~0.45% activation cost · +25% weekly sales
· 44× incremental sales vs. spend
~0.45% activation cost
· +25% weekly sales
· 44× incremental sales vs. spend
0.45%
0.45%
Event-week sales
CAMPAIGN IMPACT
CAMPAIGN
IMPACT
The Experience
in Numbers
Measured
Beyond
the Visuals
NT$1.02M
NT$1.02M
ABOUT ME
ABOUT ME
Visual designer and illustrator working across brand, campaign, and spatial experiences.
Driven by concept, atmosphere, and visual storytelling.
Visual designer and illustrator working across brand, campaign, and spatial experiences.
Driven by concept, atmosphere, and visual storytelling.
INQUIRIES
Projects / Collaborations
Projects / Collabs
INSTAGRAM ↗
INSTAGRAM ↗